Free Food February

Interactive content to support offline campaign

Overview of the theme selection

This was a very quick turnaround project to support an offline and social media campaign running throughout February 2015.

The brief involved taking exisiting print assets and generating an interactive ‘menu picker’, allowing users to select a party theme and get tailored recipes and party paraphernalia. Having selected a menu, users were given the option to send themed email invitations to friends and family.