Weekly menu plan

‘Teaser’ content for potential customers

• Project published: January 2014
• My role:
  • concept development
  • UX & visual design
  • implementation & testing
  • staff mentoring

This project involved taking long–standing content and updating it to be more visually appealing to non Slimming World members.

The content's emphasis is on the variety and quality of foods available when following the eating plan, and the concept of ‘never going hungry’. To this end, I chose to use some of the high quality photography the company produces for it's range of recipes books; previously this valuable in–house resource had been under used on the website.

I broke the content into seven distinct days, choosing a primary food image for each and providing an overview of each days meals as a preview.