‘A slice of Slimming World’
The brief for this project was to design and build a responsive email to keep Slimming World Online members informed of updates to the subscribers area of the site.
Liasing closely with the site content team, I developed and iterated the design, adding features such as the in–page anchors in the header to act as a table of contents, and working with the theme of ‘a slice’ to break the main image out of the layout grid as shown in fig. 1 below.
Code & test (& rinse & repeat)
Some aspects of the original design proved very difficult or impossible to reproduce with the level of precision and cross–client support required, so some compromises had to be made.
I didn't enjoy the build for this project — the convoluted markup needed to make an email work responsively is completely at odds with my prefered coding style of clean, structured, semantic markup. I am, however, quite pleased with the end result.